Up to 40% of Subscription Churn Isn't Really Churn
A failed card charge gets retried the same way almost everywhere: again and again, until the network flags it or the customer gives up. Visa allows only 15 reattempts in 30 days before the fees kick in, and most billing systems blow through that limit blind. The fix is retrying smarter: the right decline reason, the right moment, the right message, in that order.